Is buying a new kitchen meant to be this difficult?
Why do customers walk into showrooms full of options and leave with nothing but more questions? And why hasn’t anyone in the industry fixed this yet?
From building brands to building kitchens
During his own home renovation project, Jonathan saw first-hand how confusing the kitchen buying process could be. His partner would come back from showroom visits more overwhelmed than informed, unsure why one quote varied by thousands of euros from another, or what actually made one kitchen better than the next.
Talking to others with similar experiences, it became clear that there was a very common problem: this was an industry that had no idea how to market itself in the modern world. There was simply too much complexity, and not enough clarity. Customers weren’t in control of their experience. They kept buying because there wasn’t any other choice, but it was clear there was a huge opportunity here.
Jonathan began attending showroom visits, asking questions, observing what worked and what didn’t and, by early 2016, he was ready to create something new which would transform the kitchen industry and how customers experienced it.
It was to prove to be a pivotal decision, and the showroom turned over more than €1million in its first year alone.
Shaping the future as a franchise
After launching in Galway, and later in Dublin in 2020, we made the bold decision in 2023 to consolidate operations into one flagship location and focus entirely on franchising. For us, how we grow the business is as important as how we treat our customers. It’s about doing things the right way: empowering ambitious and like-minded people to take ownership, build something better, and help shape a brand with global ambition.